Server Cost for Small Business

wordpress website cost analysisIn any description of WordPress features, there’s one word you’re sure to see:


This is, of course, true. The files necessary to install WordPress on a server and run it are indeed free.

A casual content producer could even sign up at and run their entire website for free, never paying a dime if all they wanted were the most basic features.

But you are no casual content producer.

You use WordPress like we use WordPress: as a serious business tool to drive serious revenue.

You understand — like we do — that the true cost of running WordPress is far from “free.”

So, what is the true cost?

And how can you minimize the total cost of WordPress ownership while maximizing its potential to manage the online content that drives your business?

Let’s examine …

WordPress Total Cost of Ownership analysis

To use WordPress as a tool for building a business, online or off, it needs to be viewed not as “free blogging software, ” but as a legitimate business acquisition.

In IT, as with vehicles and other complex goods, total cost can vary greatly from purchase price.

There are obvious costs to consider (like purchase price and regular maintenance), but there are also other “real costs” that often get overlooked. And if a real cost can be reasonably expected to follow the decision to acquire or use something, it needs to be taken into account.

Just how many real costs can there be to consider? Potentially, a lot.

What are some of the hidden costs associated with WordPress management?

  • Domain registration
  • Hosting
  • Premium theme
  • Premium plugins
  • Developer fees
  • Security services
  • Storage and backups
  • Your time (and the opportunity cost associated with it)
  • Your peace of mind

The key is to understand and assess each of these real costs and how different WordPress management strategies impact them. This will allow you to make choices that will maximize the potential of WordPress for your business, while minimizing your costs along the way.

So, what are the different ways you can manage your WordPress-backed website?

  • Self-Hosting
  • Managed WordPress Hosting
  • Premium Managed WordPress Hosting
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