|
Working with Meta Tags
Meta tags are not seen by viewers of your page, but give
important instructions to the web browser. Meta tags are placed within the
<HEAD> tag and help direct users to your page if your meta tags closely
match the information which users are searching for.
 Important
Meta Tags
When finished designing your web page, you want your
audience to be able to find it on the Web. There are two main meta tags
you should use to help assure this: the keywords and
description meta tags.
- Keywords
- The keywords meta tag lets you specify
important words which you feel help describe what your page is about.
When someone uses a search engine, these keywords are used to match what
the user is searching for with what you have specified your page is
about.
- Description
- The description meta tag lets you write a
brief, 2-3 sentence abstract about your page. This abstract is then
displayed below the link to your page within a search engine's results.
This lets you tell the user what your page is about, letting them decide
if it is what they are looking for.
For more information about meta tags, visit
Designing
Pages for Search Engines and
Dublin Core Metadata Initiative.
Adding
a Meta Tag for Keywords
Meta tags are added within the <HEAD> tag and correspond
to the meta tag's name attribute, such as keywords. These will not
be seen by a web viewer, but give important instructions to a web browser
and information for search engines.
-
From the
Insert menu, select Head Tags » Keywords
OR
From the Insert pane, in the Head tab, click
KEYWORDS
The Keywords dialog box appears.
-
In the
Keywords text box, type keywords that describe your document
(separated by commas)
- Click OK
The meta tag for keywords appears within the Head tag of your
document.
Adding
a Meta Tag for Description
Meta tags are added within the <HEAD> tag and correspond
to the meta tag's name attribute, such as description. These will
not be seen by a web viewer, but give important instructions to a web
browser and information for search engines.
-
From the
Insert menu, select Head Tags » Description
OR
From the Insert pane, in the Head tab, click
DESCRIPTION
The Description dialog box appears.
-
In the
Description text box, type one or two sentences that describe
the contents of the web page
-
Click
OK
The meta tag for description appears within the Head tag of
your document.
Editing Meta Tags
To use these instructions, you must be in Show Code
and Design or Show Design view.
-
From the
View menu, select Head Content
The Head Content toolbar appears, displaying icons for the
elements contained in the Head section of your document.
-
Click
the icon of the element you want to edit
NOTES:
If you are using the Show Code and Design view, the element
is highlighted in the code.
The Properties pane for the selected element appears.
- In the Properties pane, make the desired
edits
|