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Web Site Content
Tutorial
Before you can start deciding what content
the site is going to contain you need to determine who your
target audience is. What age group are your users? What is there
skill level with the Internet?
Next you need to determine the purpose of your site. If your
site has no purpose then people will find no purpose to stay
look around your site or come back again. You need to ask
yourself, what is the site for?
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Promote your ideas, hobbies, or
beliefs
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To Advertise your company or
product
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Make loads of money really fast
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Provide customer services and
support
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To keep your customer base
informed
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Give or Sell Information
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Create an 'Extended Business Card'
for your company
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Provide internal information and
services for your company
An important question to ask
yourself when deciding on content is: -
Why would anybody want to visit my
site?
A second important question to keep
in mind is: -
Why would anyone re-visit my site?
Keeping the content on your site
updated frequently is equally important, as no one wants to keep
reading the same stuff over and over again.
Adding dynamic content to your site like a discussion forum or
chat rooms can help build an online community around your web
site. But, remember, these things need to be monitored which in
turn takes time.
Once you have determined these factors you can next start to
plan the content your site will have. Remember who your target
will be when deciding on content: -
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Frequently updated information
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Product and Company articles
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Question and answers
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Online purchasing of products
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Guest book that your guests to
your site can sign and add their own comments
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Web site forum or chat room to
generate conversation between your web site users
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Web site search, very useful for
larger sites
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Weekly poll, to poll your visitors
on a particular question
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Quizzes and sweep stakes, with
prizes to promote your products
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Free offers
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News
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Unique information
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Location maps
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Contact and Booking forms
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