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9 Ways to Publicize Your Web Site
by Vincent J. Gomory
http://vinj.referralware.com
1. Use Publicity as a Front-end to Generate Traffic
Objective: Inform the reader with no expectation on your
part to build credibility. The Front-end article is the
first impression you will make on the reader. This piece
should be purely informational.
Examples of front-end articles are:
- Software Product Review - write about a product that is
similar to one that you are promoting on your web site.
- Book Review - review a book that focuses on your
business category.
2. Create a Solo Ad in the Form of a Press Release
Objective: Provide an announcement of your new business
or offer to a targeted list of readers.
Write a standard Press Release and include features and
benefits of the product or service you are offering.
Placing a Solo Ad is a cost-effective way to generate leads
for your web site.
3. Write a Review of Your Favorite Ezine and Send it to
the Publisher
Objective: Demonstrate your knowledge about the Publisher's
Ezine or newsletter and tell him/her why you
think their work is unique or a cut above the
others. Add a paragraph about the type of
writing you can provide and include your by-
line. Do not submit articles here. This is a
way to strike up a relationship only.
4. Distribute a Press Release to Press Agents in your
industry
Objective: Maximize your exposure to offline media. If you
have the money, invest in hiring a Press Release
service to distribute the Press Release for you.
This will ensure that it is sent to the
appropriate groups.
5. Write a Feature Article of a Favorite web site and
Include an Interview with the Webmaster/Webmistress.
Objective: Showcase your writing talent and provide a
purely informational piece for review by Ezine
publishers. This technique offers some added
value to the webmaster/webmistress by promoting
them and their work as well as your own.
6. Turn a collection of your articles into an e-book and
give it away
Objective: This is a natural next step for prolific
writers. If you have written a library or
articles, showcase them in your own e-book.
Distributing free e-books is the most effective
free advertising/publicity technique on the web
today.
7. Give a Presentation at an E-Marketing Networking Group
Objective: Network yourself in the offline market. Public
Speaking is another way to present yourself as
an expert in your field. This is a great way to
meet experts and leaders in your industry and
get as much advice as you give.
8. Post your articles on a Syndication service or free
content provider web site.
Objective: Maximize your exposure to Ezine publishers who
are consistently searching for free targeted
content to use in their Ezines.
9. Strike up a relationship with a local offline Publisher
Objective: Become a frequent contributor to a local offline
publisher who will learn to depend on you for a
constant stream of free content.
Conclusion:
Each method described above can be leveraged over and over.
You do not need to incorporate all of these techniques into
a publicity plan. Incorporate two or three approaches that
you are most comfortable with and track your results.
The key is consistency. You must set a goal - for example,
one new article a week and stick to it. Follow your
interests. If you enjoy writing press releases, then focus
on writing as many as you can. If you want to tackle a
new form of publicity writing, that's great. Just don't do
it at the expense of your bread and butter.
The objective is to maximize your exposure and you can only
do that with a continuous steady flow of original content.
If you don't enjoy what you write, you won't write and you
won't stick to your schedule. Write what you like and
you will be motivated to achieve your goals.
The author, Vincent J. Gomory is a resume writer, career
consultant and e marketing professional. Visit
http://vinj.referralware.com
This article courtesy of ...
You may freely reprint this article on your website or in
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name and URL remain intact.
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