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Increase Word-of-Mouth Advertising for About $2.00
by Caryn Smith
http://www.lapelpinsrus.com
Every marketer understands the importance of positive
word-of-mouth advertising. However, it~s often difficult
and expensive to come by. Many have tried viral campaigns
based on trial offers, free giveaways, or limited-time
specials. While those offers can have a great impact on
sales - the result is most often temporary.
What works best are the methods that have "staying power."
Something that is valued, and something that does not
expire after only a few days. There's one particular item
that has proven its worth in increasing word-of-mouth
advertising and viral marketing over and over again. It's
inexpensive, has a high perceived value, and its lifespan
is virtually limitless.
Have you ever seen someone wearing a lapel pin and wondered
why? Did you ask them about it? If so, you probably got
the response of someone smiling and proudly telling you the
story behind how they got their pin. In fact, what you
experienced was word-of-mouth advertising.
The person wearing the lapel pin might have explained how
they met their favorite author at a book signing (followed
by their praise of the author's latest book and a pitch on
why you should buy it). They might have explained how they
received their pin for winning a golf tournament, and how
exceptional the organization that hosted the tournament
is. Whatever the reason, their pride and positive words
about the group that provided the lapel pin was no doubt
obvious.
Lapel pins are attractive, are highly valued, and - best of
all - are very inexpensive. Depending on the size and
quantity you order, each pin will likely cost between $0.60
and $3.13 (an average of $1.87). Any marketer will tell
you that the benefits far outweigh the cost.
Lapel pins work exceptionally well for:
Book signings
Grand openings
Golf tournaments
Charity events
Employee recognition awards
Special promotions
Product launches
Branding campaigns
And my personal favorite- Tradeshows
Just imagine the response your booth will get when word
spreads that you're exchanging handsome lapel pins for
business cards. Word-of-mouth advertising will increase,
viral marketing will spread, and lead generation will
improve. And unlike the usual scenario of handing your
card to a prospect only to have it tossed in the trash,
lapel pins have staying power! They are worn, and talked
about.
When considering how to invest your marketing dollars, take
a long, hard look at lapel pins. Compared to other methods
of viral marketing, they offer far more benefit for your
money.
Caryn Smith is the sales manager of
http://www.lapelpinsrus.com which offers promotional
advertising products including affordable, custom-designed
lapel pins. Contact Lapel Pins R Us today for creative
ideas on how to use lapel pins to inexpensively increase
word-of-mouth advertising for your organization.
This article courtesy of ...
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