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Building Your Website Traffic
by Donna McGuire
http://www.upperwestweb.com
The web is a powerful tool, and if used the optimum
way, it can really enhance the bottom line in any
business. A website is a vital part of almost all
businesses today and it is essential to try and
maximize the web traffic. More hits, can equate to
more customers and potential customers, informing your
audience about services you provide, and possibly
collecting information about your customers and
potential customers.
Here are some tips from Upper West Web,
www.upperwestweb.com, a NY based web development firm.
Key words at the top of each page of code. These
should be words that customers would use in a search if
they had to find you.
Adding your site to search engines can increase
traffic. www.dmoz.org is a free service that will place
your site onto the major search engines.
The information, graphics, and overall design
layout should be very captivating and easy to follow.
The information on the website should be designed
for the appropriate targeted audience.
Think of ways to maintain the attention of your
audience, by making the site informational, offering
resources and guidance
Try using the website for transactional purposes,
and make it more interactive, requiring the user to do
something. People are using the web to conduct more
business transactions and are open to it.
Think about using the web for obtaining orders, e-
commerce, satisfaction surveys or follow-up reminders.
The web can be used to send congratulatory,
seasonal, or thank-you type notes, including a link to the
website.
Send periodic newsletters or new information, and
then link to your website for more information. Mailing
these ticklers will remind your customers and potential
customers to visit your site.
Joining associations and organizations
Reciprocal links to other sites that banding
together, all businesses would benefit.
Consider creating a directory page of useful links.
Your customers will remember your site as a good resource
and will be more likely to return.
Include your web address on all your print
materials and advertising campaign
Keep the content fresh, updating periodically
You need to track the hits, in order to benchmark
your progress
Ask people on ways to improve your site, and what
they would like to see on it.
This article courtesy of ...
You may freely reprint this article on your website or in
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name and URL remain intact.
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