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Are Email Responders An Important Part Of Marketing?
by Diane Walker
http://eware.iwarp.com
Setting up and using email autoresponders on your site
is an easy way to make repeated contact with your visitors.
Studies have shown that more than 60% of a site's visitors
who eventually end up buying a product or service don't
do it on their first visit. An E-mail autoresponder is one
way to encourage your visitors to return and make that
purchase!
It can be simple to set up and use an autoresponder, unless
of course, like me, you set up a message when you're over
tired, late at night, and forget to tell the autoresponder
what message to start at and what message to stop at while
running a "test". I actually did this and sent 491 blank
email messages to our personal email account! Needless to
say, I clogged up our account and had to delete each message
individually. Very time consuming and frustrating to say
the least but it never happened a second time. And, it has
given us something to laugh about from time to time.
There are many advantages to having e-mail autoresponders
such as:
* Give your visitors an easy way to receive a "printer
friendly" version of your sites main sales messages.
* Send a several part e-mail course (the free email course
can be a powerful incentive for your visitors to leave their
email addresses which also builds your subscriber list.
* Send repeated messages to your visitors with reminders
of what you sell and what its benefits are.
* Collects addresses for your e-mail ezine which will give
you periodic access to your site's visitors. You can sell
advertising in your ezine or just use it to promote your
products and services.
There are two main types of autoresponders. They each have
their pros and cons.
Autoresponder services:
Autoresponder services are web based services that allow you
to send a series of emails to a visitor who has either
requested the email through a web-based form on you site
(the service provides the html code for your site to use) or
who has sent an email to a specific address the service has
provided you to use. The primary advantage of such services
is that they are very easy to set up, and are very reliable.
In addition, they are host independent. This means that your
web host doesn't have to allow you to run any particular
services on your site to have access to all that an e-mail
autoresponder can provide.
Autoresponder programs (or scripts):
The other choice for an autoresponder is to purchase (or
lease) a program or a script (usually written in perl,
requiring CGI access on your server.) Several of these are
available. They offer the potential for lower cost,
especially if you have multiple web sites to support. (But
be careful to check the license agreement. Some license
agreements require an additional fee if you are going to
use the program or script on more than one site at the
same time. These types of autoresponders also allow,
potentially at least, for increased flexibility. Some are
quite powerful in their own right, while perl scripts can
generally be modified to suit your needs for a fee.
Whatever your choice or needs Email Autoresponders most
definately play an important role in your success as an
internet marketer.
If you're in need of a Host with unlimited autoresponders
or tired of bad service from your present one I highly
recommend the following. It's only a dollar for a 2 week
trial and provides Free leads & a business opportunity
too!
http://www.wwkiosk.com/members/esys
For More Information and Tips
Subscribe at: 59ramb@bellsouth.net
Diane M Walker
Publisher Of Marketers In Motion
A Proud Member Of The Ezine Publishers Association
This article courtesy of ...
You may freely reprint this article on your website or in
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