Meta Tags
Preparing your web pages with meta tags for
effective search engine submission and ranking
Crafting your meta tags is the most important
step in
Search Engine submission. A meta tag is a special
HTML tag that provides information about a Web page. It provides
information such as who created the page, how often it is
updated, what the page is about, and which keywords represent
the page's content. Many search engines use this information
when building their indices. The most important meta tags you
need to focus on are the
Title,
Keywords and
Description tags. So, lets get right into it!
Step 1: Prepare a list of Keywords and Key
Phrases
What are Keywords?
Keywords are words that your customers would
enter into a search engine to find your site. E.g. while
searching for a web developer you would type 'web developers' ,
'web designers' , 'web development companies' , 'web site
development' as possible keyword searches.
Guidelines while preparing your keywords
-
Make a list of your target audiences
- This must include all possibilities. Compiling a list of
your target audience will help you know what they are
searching for in search engines. E.g. Small businessmen,
fellow web developers, corporates, professionals. Each of
these target audiences will have different needs and interests
which you should address in your web site.
-
While keeping in mind your target audience,
make a list of keywords and key phrases that describe
your site. Put yourself in their shoes and think of the words
they would type in a search engine to find you.
-
Come up with as many keywords and key phrases
as you can.
-
As in the example I gave above, I would put
'web designers', 'web site development' , 'global web
development', 'professional web developers', 'web promotion'
,'dynamic web site development' as possible key phrases.
-
Use plurals -
e.g. 'web developer', 'web developers'
-
Use important words in different forms
- e.g. 'develop web sites', 'web site developers' ,
'web-site development' , 'developing web sites'
-
Don't use the same word more than 4 times.
Try using it in different forms instead. E.g. web site,
web-site, web sites. Using the same keyword more than 4
times may be considered spamming in some search engines and
may cause you to be blacklisted.
4. Keep your keywords meta tag length between 200
and 500 characters.
Step 2: Deciding on your Title and Description
What is a Title and Description?
Title
- This is what appears on the title bar when you open a web
site. This is also the link you see in the search results page
of any search engine.
Description - This is the description of the site (1-2
lines) which appears along with the title in the search results
page.
An example of a Title and Description
Title
- Web site design and development, DHTML, Flash, Promotion
Description
- Developing creative, innovative and cost-effective static and
dynamic web sites. We believe in making your business succeed
online by expanding your business to the Global Marketplace,
find out what makes us so unique.
Guidelines while deciding on your title and
description
-
The golden rule
while preparing your pages for search engine submission is
that all your important keywords should appear in your
title, description and content of your web page.
-
Make sure that your title and description is
populated with your most important keywords. At the same time
it should be a 'grabber', as your potential clients will read
your title and description and based on that synopsis of your
site, decide to click and enter your site. Make sure that they
are catchy and grab a person's attention.
-
Keep your title between 15 and 20 words and
your description between 100 and 200 characters.
While preparing your web pages remember to also
use your important keywords in your alt tags. Some search
engines also index the alt tags. An alt tag is a name given to
an image that is used in your site. You can see a sample of an
alt tag by pointing your cursor Entheos.com on this page. In a
second you'll see a box appear below. That's the alt tag. Don't
underestimate its importance.
The next (optional) step in search engine
submission is to use
free online tools to make sure that your site does not have
any spelling mistakes, dead links, HTML and browser
compatibility problems. These tools also test your site loading
time and give your site an overall ranking. They are very useful
and will take only a minute of your time. This will ensure that
your site is ready to be submitted to the search engines.
Read more
|