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Website Promotion Tips and Advice
After trying out various strategies, tips and
tricks given in many promotion sites we've come up with a few
important tips and advice that have worked well for us. These
tips would help you get a better listing, position and ranking
in the popular search engines. They are simple to follow and are
guaranteed to give you good results. Lets go through them right
now!
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Quality Site with
Quality Content
The first and most important rule is to promote quality sites.
Don't waste your time promoting junk sites. It won't pay off
in the long run. This is honest talking here. You must be
willing to spend time developing a quality website, if you
want your promotion efforts to pay off. The first month you
won't do too well but as you keep adding new pages, getting
new links and updating your site you will see your hits
increasing over the months. Your site will get more traffic as
time goes by. Also don't underestimate the importance of small
websites. Once they come to your website and they like what
they see they will usually link to you with a good review. I
can't emphasize enough on building a quality website. If you
have a good website you will definitely get a lot of traffic
over time.
Important Tip: While we are on the subject of content
here's a very important tip - Try to come out with something
original or slightly different from what your
competitors are coming out with. Write articles related to
your field of experience and focus it on specific topics. For
e.g. If we were to write on 'website promotion', we would have
thousands of sites competing with us in the search engines.
Whereas if we were to write on 'website Promotion Tips and
Advice' we would have a better chance of ranking high in the
search engines. Now visitors would come to this page and
through this page they may go to our website promotion page or
services page. The idea is to write something a little
different from the norm to draw visitors to your site. There's
no use writing a great article on what others have already
written about. It will only be lost in the search engines.
I'd like to share a personal experience here. When we first
launched Entheos I wrote this entire website promotion guide
on very generic and common keywords. I made these great pages
on search engine submission, meta tags, link popularity etc. -
keywords I was sure people would search for. What I didn't
realize was that there were thousands of sites offering what I
had written about, as a result of which my pages never came up
in the first few pages of search engines. Though they were
good pages they failed to bring traffic to Entheos. I then
changed my strategy and wrote articles on slightly different
topics - like
Google Tips 'n' Tricks,
Altavista Tips and boy did we do well in the search
engines. They got the 1st position in the search engines and
resulted in an increase of traffic. I wrote these article
because I just learnt of some new tips after a lot of
experimentation and research and I was just dying to share
them - the rest is history!
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Meta Tags
While
preparing your meta tags don't use generic or common
keywords, try to use a combination of keywords and see if you
can make them different from your competition. This would give
you a better chance with the search engines. Try to come out
with something different and you'll probably do pretty well.
Tip: The golden rule for effective search engine
submission is that all your important keywords should appear
in your title, description, content and alt tags of your web
page. This increases your keyword density and helps in
boosting your ranking with the search engines.
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Concentrate on the
Big Search Engines
Google is my favorite search engine so I've really been
concentrating on our listing, ranking and links here. Its
brought us the most amount of traffic (more than 40 times the
other search engines - no kidding!). Google brings in a lot of
traffic because it takes keywords from the content as well as
the meta tags resulting in a good chance of getting ranked
high when searching for unique keywords. Also it gives a lot
of importance to link popularity so getting many quality sites
to link to yours can get rid of a lot of unwanted competition.
Focus on the search engines that are sending you the most
amount of traffic - understand their strategies, study their
sites, visit forums and get as much of information as you can
to tackle them. Contrary to popular belief Excite, Lycos,
HotBot, Direct Hit don't send much traffic. Google by far is
the Best.
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Get Like-minded
Sites to Link to You
This is the key to high search engine ranking and placement.
Link Popularity means how many sites link to you. The idea
behind link popularity is that other sites will link to you
only if you are a quality site offering quality resources.
Google uses this concept while ranking websites. Get quality
sites to link to you and you will get a good ranking in
Google. This is also a great way to bring traffic to your
site. Usually sites that link to us send us more traffic than
the popular search engines.
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Be Patient - Traffic
increases over time
Be patient. Don't expect miracles to happen overnight.
Promotion is a continuous process. You need to continue to
update your site, add new articles and resubmit to search
engines. Over time you will see your site coming up in search
engines, getting better placement and sending you more
visitors. Check your ranking every month. Be involved in the
promotion process. Check your
website statistics to see which sites are sending you the
most traffic. Work on getting new sites to link to you. Tweak
the pages that are not sending you any visitors.
Best of Luck!
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